Blog

As the national demographics continue to shift toward an ever-larger senior population, senior living marketers find themselves in a strange conundrum.

You have a new visitor to your homepage, which is great!

We know getting more tours of your senior living community is one of your top priorities.

As people are thinking of New Year’s resolutions to make changes in their personal life, companies are brainstorming ideas to take their marketing to the next level in the coming year.

As we look ahead and begin planning for the New Year, it’s never a bad idea to look back and take stock too.

In the digital marketing world, it was anticipated influencer marketing, artificial intelligence and professional video would all become prioritized initiatives in 2018.

As digital initiatives take up more and more of companies’ marketing budgets, many clients are asking which tactics actually work—and why.

Your website is your strongest business tool on the internet but simply having a website is not enough.

Thanks to its key role in our everyday politics, culture and communication, social media is a consumer relationship opportunity you can’t afford to ignore.

One of the best ways to get to know your consumers is through A/B testing.

Even those of us on the creative side of marketing understand that today, data is king.

It’s true. In the social media world, if you snooze, you lose.

We’ve all felt the pain. You run a digital ad campaign, your click-through-rate is high but your bounce rate is even higher.

Since people began walking upright, stories have defined us.

The average adult spent 5.9 hours a day with digital media in 2017, so it’s no surprise that digital advertising topped $209 billion worldwide for the same year (more than traditional TV).