Blog

When it comes to marketing your senior living community, it's more important than you think to keep track of your online reputation.

Diving into the world of digital marketing can be a bit scary, especially if you don't know where to start.

Your community has officially opened its doors, and residents have started to settle into their new accommodations.

Generating brand awareness for a new property can seem daunting.

What's the last online video you watched? You can picture it, right?

Marketing, especially in the digital realm, is a whole different beast when it comes to the financial industry.

Retargeting, or Remessaging, is a term that is thrown around in digital as something you need to do to ensure marketing success – but what is it?

Planning an event can be stressful—there are a million and one variables to consider.

Everywhere you look online, marketers are telling you that you need to use digital, but what are you supposed to do? Where are you supposed to start?

When it comes to marketing your community, your senior living organization’s most important tool should be your website. It allows prospects to learn more about you and your offerings from any device, 24/7.

When it comes to your brand, consistency is vital—so why are your PR and Marketing efforts out of sync?

When it comes to senior living, the world of marketing is changing at a rapid pace.

Search engine algorithms and voice search technology are changing the keyword game: is your strategy on point?

When marketing to baby boomers, you need to consider their numbers – there are over 76 million people who fall into this unique demographic.

Members of the Imagewërks Business Development Team attended the recent Argentum Senior Living Executive Conference in San Antonio, Texas on April 15-17, and had a great time meeting attendees and learning at the educational sessions.