Blog

When it comes to senior living, the world of marketing is changing at a rapid pace.

Search engine algorithms and voice search technology are changing the keyword game: is your strategy on point?

When marketing to baby boomers, you need to consider their numbers – there are over 76 million people who fall into this unique demographic.

Finding and securing the right talent for your community can be challenging, but having a solid brand identity can help you attract the sort of employees you want.

Members of the Imagewërks Business Development Team attended the recent Argentum Senior Living Executive Conference in San Antonio, Texas on April 15-17, and had a great time meeting attendees and learning at the educational sessions.

As the national demographics continue to shift toward an ever-larger senior population, senior living marketers find themselves in a strange conundrum.

You have a new visitor to your homepage, which is great!

We know getting more tours of your senior living community is one of your top priorities.

Have you noticed brighter colors and simple designs surrounding you lately?

With 78 million boomers on the verge of retirement, senior housing is in high demand.

Studies predict that by 2030, retiring boomers will create a 75% increase in need for senior care services.

As people are thinking of New Year’s resolutions to make changes in their personal life, companies are brainstorming ideas to take their marketing to the next level in the coming year.

As we look ahead and begin planning for the New Year, it’s never a bad idea to look back and take stock too.

In the digital marketing world, it was anticipated influencer marketing, artificial intelligence and professional video would all become prioritized initiatives in 2018.

As digital initiatives take up more and more of companies’ marketing budgets, many clients are asking which tactics actually work—and why.