Blog

Have you been struggling lately deciding whether or not to rebrand your business?

Your website is your strongest business tool on the internet but simply having a website is not enough.

Thanks to its key role in our everyday politics, culture and communication, social media is a consumer relationship opportunity you can’t afford to ignore.

One of the best ways to get to know your consumers is through A/B testing.

Even those of us on the creative side of marketing understand that today, data is king.

It’s true. In the social media world, if you snooze, you lose.

We’ve all felt the pain. You run a digital ad campaign, your click-through-rate is high but your bounce rate is even higher.

Much has been theorized about the so-called “psychology of color in marketing,” or how colors evoke certain emotions that can be used to influence customers.

Since people began walking upright, stories have defined us.

The average adult spent 5.9 hours a day with digital media in 2017, so it’s no surprise that digital advertising topped $209 billion worldwide for the same year (more than traditional TV).

With 88% of B2B marketers utilizing some form of content marketing, it’s time for those other 12% to realize this is no passing fad.

Improving your SEO strategy will help rank your business high in internet searches.

Marketing trends continue to favor videos over images.

Not that long ago the marketing world was focused on capturing audiences on their desktop computers; today it has become a mobile-first world.

Storytelling is a part of our human nature.