The rules of the Facebook advertising game changed in January of this year, when the social media giant—with more than one billion users on the platform—revamped its news feed algorithm, this time pushing back against branded content while pushing posts from friends and family.
Read MoreTopics: social media marketing, Facebook ads, SEO
Facebook boasts the largest social media user base and some of the most powerful targeting tools to not only find your audience, but to customize ad campaigns at scale. But even with Facebook's built-in capabilities, their shadowy algorithm changes can still suppress or lessen the impact of your campaign. That is, if you don't play by the rules.
Topics: social media marketing, Facebook ads, Paid Social
