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What Facebook’s New Ad Targeting Restrictions Mean For You

 

Facebook has recently introduced new targeting restrictions that impact how businesses are able to define audiences for social media advertising campaigns in the Property Development and Senior Living markets.

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Topics: senior living, social media marketing, Facebook ads, property development

7 Tips for Creating Successful Facebook Ads

 

The rules of the Facebook advertising game changed in January of this year, when the social media giant—with more than one billion users on the platform—revamped its news feed algorithm, this time pushing back against branded content while pushing posts from friends and family.

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Topics: social media marketing, Facebook ads, SEO

The 8 Secrets of Successful Facebook Ads

Facebook boasts the largest social media user base and some of the most powerful targeting tools to not only find your audience, but to customize ad campaigns at scale. But even with Facebook's built-in capabilities, their shadowy algorithm changes can still suppress or lessen the impact of your campaign. That is, if you don't play by the rules.

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Topics: social media marketing, Facebook ads, Paid Social

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