The blogging community has become quite competitive. To keep up with the other bloggers, you have to strategize your blogging.
The question that pops up in any blogger’s mind who wants to improve its blog is “How often should I blog?”
The frequency of publishing blog posts is one of the main strategic elements you need to determine. It can add to your marketing strategy and push your blog towards success. However, pinpointing the exact number isn't that easy. First, it should be clarified why blogging frequency plays such an important role.
Why Is the Frequency of Blogging Relevant?
The posts you share on your blog are a reflection of your research, thoughts, and talent. How often you post blog posts is an indication of your determination to make your blog known and read.
There is more to blogging than just writing something when you feel like and posting it. With more people embracing the blogger job, you need to work harder if you want to stand out.
Frequency of your blogging has an influence on the following:
Driving organic traffic
The posts you publish on your blog are the best way to market yourself. With some SEO tactics and regular posts, you can attract more leads to your blog. The more strategically you publish posts, the higher are the chances that your blog comes up in the search results.
Raising brand awareness
Brand loyalty can surface from gaining attention from your followers. To achieve that, you need to show your commitment to the blog. With consistent posting, the audience can browse through your posts and realize that you are an expert in your field.
It is hard to trust a blogger who publishes posts once in three months. You need to prove your credibility and resources by providing fresh content regularly. That will lead you to convert blog visitors into subscribers or buyers.
How Often Should You Blog?
To keep you from waiting on the answer any longer, here it is – your blogging frequency needs to be adapted to your blog and your audience. There is no one definite answer that provides you with magic results.
However, you can determine the frequency of blogging that will serve you best. As in any other aspect of a business, personalization is everything.
What can affect your decision on blogging frequency is:
Ask yourself what you want to achieve right now. Do you want to drive more traffic? Do you want to establish a loyal army of followers? Or do you want to keep existing readers interested? Clearly define your current objectives. Depending on your objectives the post frequency can vary.
Quality of content should always come first. If you don’t have enough relevant ideas, it is better to stay low key. Poor-quality content and irrelevant topics will only drive the audience away. For some idea suggestions, go on international websites and get translation services like those you can find at PickWriters to translate the relevant posts. No local blogger can match that.
Your position in the blogging world
The rule of the frequency of blogging can't be the same for a blogger who is just starting and for the one who has loyal readers and large following base. As in any other job, at the beginning, you need to work harder.
The length of the posts
Based on the niche and types of topics, each blogger opts for a certain article length. The length of posts also has an influence on frequency. Bloggers who write 2,000+ words posts can’t be expected to post as frequent as bloggers who write 500+ word posts.
Once you determine these elements, you’ll be able to form your blogging strategy. Considering these factors, here is the recommended frequency of blog posts for different situations:
• If you want to drive traffic – 3-4 posts a week
• For raising brand awareness – 2-3 posts a week
• To increase conversions – 2-4 posts a week
• Blogger who has just started – 5-7 posts a week (shorter posts)
• Experienced bloggers who post longer posts – 1-2 posts a week
These recommendations can help you head in the right direction. However, don’t forget to take into consideration each of the influential factors.
In case you want one simple number to simplify your decision, aim for 11+ blogs per month. According to statistics, that is the best choice for both B2C and B2B bloggers.
How to Introduce New Blogging Frequency?
Abruptly going from one post a month to one post a day can be a shock for both your readers and search engines. If you’re planning to make some big changes, here is how you should do it:
Make gradual changes
If you've posted 7 times a week and you find that it is time to go for fewer posts, start by decreasing the number to 5, and then to your desired number. Cutting readers' amount of content from 7 to 2 or 3 within a week is a drastic change. They might even think that you are shutting the blog down.
Hire a professional writer to help you out
There is nothing wrong with asking for help. Look at the options on BestWritersOnline and pick the best choice for you. The writer can only handle the outline and leave the rest to you. It will be much faster to fill out the outline and proofread with Grammarly than to write from scratch.
Those who want to increase the number of weekly blog posts but lack the idea should turn to guest bloggers. Find a blogger in a relevant niche who is willing to contribute to your blog content. He will also benefit since your audience will get to know him and probably head to his blog.
Prepare topics in advance
Set a day in the week when you will work on new topics. Don’t write, just do the research and preparation. When you prepare topics and main points in advance, the writing will come more easily.
Some Final Thoughts
Blogging frequency depends on the blogger, so it is up to you to adapt your blogging strategy to your goals and audience. Don't hesitate to even ask the audience directly want they want. Set up a survey on your blog and ask your existing readers how often they think you should blog. The main aim is to customize your blogging to them and therefore, lead your blog to success.
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Donald Fomby has written custom content for various websites and has worked in various marketing efforts and campaigns. Besides doing his work as an editor and writer, Donald has been applying his knowledge of psychology and project management in order to contribute some valuable insights to project managers who want to find and apply best practices and innovative approaches to their team strategy.