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We’ve all felt the pain. You run a digital ad campaign, your click-through-rate is high but your bounce rate is even higher.

Since people began walking upright, stories have defined us.

The average adult spent 5.9 hours a day with digital media in 2017, so it’s no surprise that digital advertising topped $209 billion worldwide for the same year (more than traditional TV).

With 88% of B2B marketers utilizing some form of content marketing, it’s time for those other 12% to realize this is no passing fad.

Marketing trends continue to favor videos over images.

Storytelling is a part of our human nature.

In order to get website visitors into your sales funnel, you want low website bounce rates.

In order to maintain a healthy customer base, every business—regardless of what type of industry—needs to generate good leads.

In January, Facebook announced it was making changes to its news feed algorithm in an attempt to make time on the platform more meaningful—and perhaps more psychologically healthy.

Don’t miss opportunities to reach prospective consumers and connect with your audience—make the most of online marketing strategies.

What exactly, is fake news and can it impact your digital marketing? (The answer is yes.) Fake news is not satire, like The Onion, and it’s not solely politically-focused, although the term “fake news” came to light during the 2016 U.S. presidential election. It’s an issue of questionable online content—and shady publishers—spreading rumors or false information intended to be believed and shared, with the goal of attracting people.

As the national demographics continue to shift toward an ever larger senior population, senior living marketers find themselves in a strange conundrum.

Today, more marketers than ever are turning to inbound marketing to move their brands forward. And why not? Just look at how consumer behavior has changed in the last ten years alone.

When it comes to the role of social media in the sales world, there are two ways you can approach it: use it or lose it. It really is that crucial. If you don’t take advantage of the data available on Facebook, Twitter, Instagram, Pinterest, Google+, and LinkedIn, your competition will. More than 70 percent of people use social media to research when considering a purchase. How can you use it to your advantage?