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Email marketing automation is useful for a variety of reasons, and not just because it saves time.

Whether you're reaching out to investors or potential leasers, keeping the line of communication open without getting lost in the clutter can be a challenge.

The blogging community has become quite competitive. To keep up with the other bloggers, you have to strategize your blogging.

If you're relatively new to the world of online publishing and SEO, you may have no idea what a permalink is or how it fits into your SEO strategy.

Content marketing has become an integral part of any business's marketing strategy.

Getting your site found via search is easier than you think.

New decade, new you — right? As you set out to market your new and existing properties this year, let's go over what strategies will garner you the best success in 2020 and beyond.

As messaging technologies continue to grow and evolve, one thing has become crystal clear to marketers: customers expect engagement to happen how & when they want it.

Considering the pace at which modern technology is growing and evolving, everything else that relies on it must embrace change at a similar speed. And digital marketing is no exception to this rule.

We've mentioned in the past that when it comes to lead generation, you shouldn't discredit the "old school" way of doing it.

When it comes to promoting an upcoming event, it's easy to fall into a design rut.

Lead generation is a crucial part of any business, and knowing how people are finding you is an excellent indication of what marketing methods are working.

Digital marketing is something that every business, regardless of the market, needs to utilize to stay relevant in today's economy.

We tend to form opinions about people the instant we meet them, and this holds for potential homeowners as well.

When it comes to marketing your senior living community, it's more important than you think to keep track of your online reputation.