In the past year, more than six high-profile media companies (notably MTV News, HuffPost Live, and Fox Sports) have announced a “pivot to video,” meaning they reduce the size of their editorial teams in favor of focusing on video production. With one such announcement after another, “pivot to video” has achieved a sort of gallows humor meme status in the media and publishing community. But what does the trend of pivoting to video mean for marketers?
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