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Molly Geipel

Recent Posts

Pivoting to Video: The Dos and Don'ts for Your Marketing Mix

In the past year, more than six high-profile media companies (notably MTV News, HuffPost Live, and Fox Sports) have announced a “pivot to video,” meaning they reduce the size of their editorial teams in favor of focusing on video production. With one such announcement after another, “pivot to video” has achieved a sort of gallows humor meme status in the media and publishing community. But what does the trend of pivoting to video mean for marketers? 

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Topics: content marketing, digital marketing, social media marketing

A Beginner's Guide to Facebook for Small Business

As a small business owner, you wear a lot of hats: finance, sales, customer service, marketing and more. Some of these hats will fit you better than others, but they’re all important to the success of your business. Social media is no exception. Use this guide to build a solid Facebook foundation.

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Topics: social media, social media marketing, Facebook

The 4 C's of Multi-family Marketing: Why Your Apartment Community Needs a Brand

When you’re developing a new multi-family apartment project, you’re considering a lot of things: how many units to include, square footage, which amenities to offer, and what to charge for rent. What you may not be thinking about is your community’s brand. Here are four reasons why you should.

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Topics: branding, Case Study, rebranding, property development, Developers

21 Website Must-Haves: Conversion

It’s rare for a new visitor to make a purchase on their first visit to your website. However, there are elements you can add to your site to increase the likelihood that first-time visitors don’t leave without taking some kind of action. The information you’re able to capture early on will allow you to nurture leads through the sales funnel until they’re ready to buy. 

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Topics: lead generation, digital marketing tactics, 21 Website Must-Haves

How to Design Landing Pages That Convert

Behind every great digital marketing campaign is a great landing page—or should be. Incorporate these characteristics in your design to create landing pages that support your marketing with a healthy supply of leads. 

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Topics: Web Design, website design, website performance

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