What You Need to Know About Data Visualization

Words may not always give the clearest picture of a concept. Raw data also doesn't always narrate the most compelling story because our minds are incredibly receptive to visual data. For this reason, data visualization is a powerful and effective communication tool.

Read on for what every business should know about data visualization.

Benefits of Data Visualization

Data visualization refers to the representation of information using common graphics like infographics, plots, charts, maps, and animations. It aims to visually convey complex information or data clearly and effectively so readers can understand it.

When used correctly, data visualization offers many benefits. Here’s how data visualization can add value to the following:

Business Operations

Data visualization tools and techniques can provide access to meaningful business insights from larger data sets. This allows business owners to position themselves and make sound decisions. Data visualization also gives businesses insights into consumer demographics and behavior, transforming decision-making processes. These insights can help businesses customize marketing campaigns, smooth internal operations, and alleviate risks.

Marketing

Data visualization allows businesses to make their marketing data more compelling and easy to consume. As a result, customers are attracted to your brand, products, or services, increasing traffic and sales. Businesses can also use data visualization to create effective marketing campaigns, assess their marketing channels' performance, and refine their marketing techniques.

Customers

In our fast-paced world, customers don't always have time to read an entire article or surf through a blog post. Data visualization helps create imagery, infographics, charts, and maps that appeal to customers. It helps customers understand various aspects, including how to use your products or how they work. Visual graphics offer businesses an excellent way to generate customer-brand connections.

Investors

Data visualization tools help create patterns for associative businesses and firms, providing better investment strategies. They also identify emerging trends for more profitable business opportunities. Through data visualization, investors can understand consumer behavior, explore competitors' data, and make investment decisions. Data visualization can help investors across all industries.

Helpful Data Visualization Tools

Data visualization tools are available for anyone depending on their needs. Here are some of the most useful data visualization tools:

• Plotly. This is a suitable tool for generating traditional, interactive charts such as histograms, line charts, bar charts, scatter plots, and area plots. It allows you to upload data from spreadsheets and share your outputs with workers.

• Timeline. You can create visual timelines with this free data visualization tool. It's a widely used tool that gives an impressive and consistent output from one graph or timeline to another.

• Tableau. This tool helps create interactive charts, maps, and graphs. It allows users to connect various data sources and design visualizations in minutes.

• Datawrapper. This is an easy-to-use and versatile online data visualization tool. Although it doesn’t have many customizable features, Datawrapper allows you to use it in different contexts.

• Microsoft Excel. This visualization tool offers an easy-to-use interface and allows you to visualize your information in many ways.

If you want to share data results with consumers, consider adding a banner on your website with a data visualization graphic. The easiest way to create a banner is to use an online banner template that allows you to upload your own images to a predesigned banner.

Create Highly Appealing Data Visualizations Today

Data visualization is everywhere, and many businesses are now using visual graphics, charts, and images to attract customers. If you’re looking to use data visualization to enhance your brand, Imagewërks Marketing offers fully integrated digital marketing services!

Our digital strategy starts with targeted SEO research and elegant, functional web design—and follows through with data-driven email marketing, digital ads, social media and more. Let's get digital.

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Vivek Mukherjee is an entrepreneur and business consultant. He created inspiredexpatriates.net to help other immigrants to the United States achieve their dreams of starting and running a business. Inspiredexpatriates.net offers comprehensive tips, advice, and resources on how to start and grow a business as an immigrant in the United States.