Generating brand loyalty isn't a new concept: several companies, from grocery stores to high-end retailers, have a form of loyalty program to reinforce this practice.
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Generating brand loyalty isn't a new concept: several companies, from grocery stores to high-end retailers, have a form of loyalty program to reinforce this practice.
Read More
Thanks to its key role in our everyday politics, culture and communication, social media is a consumer relationship opportunity you can’t afford to ignore.
Read MoreTopics: social media, integrated marketing, traditional marketing
