Today’s tech-savvy generation of older adults requires new services, tools, and communication styles. For organizations in the senior market, understanding the relationships seniors have to technology, their usage patterns and their challenges, will be essential for a successful marketing strategy in 2017.
Read MoreTopics: digital marketing, integrated marketing, senior living, marketing strategy, technology
If there’s one thing you can say about 2016, it’s that it will be a year for the history books. The XXXI Olympics. Zika. Brexit. Terror attacks. Losses of beloved cultural icons. The US election. It’s been a wild ride. No, scratch that. Let’s call it for what it was: a sh*tstorm.
Read MoreTopics: marketing, social media, 2016, technology
