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The Anatomy of a Good Super Bowl Ad

It’s no surprise that the Super Bowl is consistently the most-watched television event of the year. Last year,114.4 million viewers tuned in to the Seattle Seahawks vs. New England Patriots game, setting a new viewership record according to Forbes. What is surprising, however, is why viewers are tuning in: Several studies have revealed that the Super Bowl commercials are almost as eagerly hyped as the game itself.

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Topics: advertising, commercials, Super Bowl, marketing

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