7 Steps to a Successful, Integrated Social Marketing Strategy

 

Thanks to its key role in our everyday politics, culture and communication, social media is a consumer relationship opportunity you can’t afford to ignore.

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Topics: social media, integrated marketing, traditional marketing

4 Social Media Best Practices to Use in Your Marketing

 

It’s true. In the social media world, if you snooze, you lose.

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Topics: digital marketing, lead generation, social media

4 Unsung Social Media Metrics That Matter

With its varied opportunities for building brand awareness and fostering customer engagement, social media has more than earned its place in the digital marketing mix over the past decade.

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Topics: digital marketing, social media

4 Tips for Managing Social Media Feedback

Social media has become an essential ingredient in the marketing mix. As new platforms rise and old ones evolve, it’s important to stay plugged into the ways users’ expectations and engagement patterns change with them. 

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Topics: social media, social media marketing, social media strategy, digital marketing tactics

A Beginner's Guide to Facebook for Small Business

As a small business owner, you wear a lot of hats: finance, sales, customer service, marketing and more. Some of these hats will fit you better than others, but they’re all important to the success of your business. Social media is no exception. Use this guide to build a solid Facebook foundation.

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Topics: social media, social media marketing, Facebook