Content marketing has become an integral part of any business's marketing strategy.
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Topics: Content marketing, marketing analytics, social data
Lead generation is a crucial part of any business, and knowing how people are finding you is an excellent indication of what marketing methods are working.
Read MoreTopics: lead generation, marketing strategy, social data
Topics: lead generation, marketing strategy, social data,
On May 25, 2018, the EU will pass the strictest set of data privacy regulations on the books—the General Data Protection Regulation, or GDPR.
Read MoreTopics: social data, secure data communication
When it comes to the role of social media in the sales world, there are two ways you can approach it: use it or lose it. It really is that crucial. If you don’t take advantage of the data available on Facebook, Twitter, Instagram, Pinterest, Google+, and LinkedIn, your competition will. More than 70 percent of people use social media to research when considering a purchase. How can you use it to your advantage?
Read MoreTopics: social media marketing, social media strategy, Sales strategy, social data
