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Increase Your Senior Community Lease-ups with Variable Data


Regarding direct mail, the phrase "variable data" gets thrown out quite a bit. But what does it mean?

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Topics: integrated marketing, senior living, printing

How to Market Remotely


Now more than ever, marketers and sales professionals alike are finding new and creative ways to meet with clients remotely.

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Topics: digital marketing, senior living, direct mail, property development, email marketing

5 Simple Steps to Get Your Community Found Online


Getting your site found via search is easier than you think.

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Topics: senior living, digital marketing tactics, keyword optimization

Managing Your Online Reputation Matters


When it comes to marketing your senior living community, it's more important than you think to keep track of your online reputation.

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Topics: senior living, engagement, brand voice

What Facebook’s New Ad Targeting Restrictions Mean For You


Facebook has recently introduced new targeting restrictions that impact how businesses are able to define audiences for social media advertising campaigns in the Property Development and Senior Living markets.

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Topics: senior living, social media marketing, Facebook ads, property development

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