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Permalinks: What They Are & How They Help Your SEO


If you're relatively new to the world of online publishing and SEO, you may have no idea what a permalink is or how it fits into your SEO strategy.

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Topics: digital marketing, search engine marketing, SEO

2018 SEO Trends to Know About


Improving your SEO strategy will help rank your business high in internet searches. 

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Topics: digital marketing, search engine marketing, SEO

3 Ways to Integrate Search and Social Marketing

With the lines blurring between SEO and other components of online marketing, there’s a lot of chatter about the relationship between SEO and social media. While Google insists there’s a relationship between social and search performance, the correlation can be a bit murky.

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Topics: search engine marketing, social media marketing, SEO, Search engine optimization

Climb the Ranks: 6 Tips for SEO Success


Plenty of articles have you believe a top Google ranking is as simple as a “#1 Trick.” The truth is, building the authority that drives organic traffic takes time, but these are a few things to keep in mind along the way.

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Topics: search engine marketing, Webinar, SEO

Changes in Senior Marketing: Reflections on the LeadingAge National Expo

Looking back on this month’s LeadingAge Expo in Boston, it’s clear the healthcare industry is rapidly evolving. Demographics are changing, expectations are increasing, and new opportunities are emerging. The way communities engage and respond to these changes will shape the industry for years to come.

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Topics: content marketing, digital marketing, search engine marketing

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