Marketers often view PR and content marketing as two separate entities. Too often, it comes down to choosing between the control of 'owned media' and the credibility of ‘earned media,' but it doesn’t have to be all or none.
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Marketers often view PR and content marketing as two separate entities. Too often, it comes down to choosing between the control of 'owned media' and the credibility of ‘earned media,' but it doesn’t have to be all or none.
Read MoreTopics: content marketing, public relations, PR
Every organization is bound to have a mishap along their way. Whether it’s human error, an act of nature, a technical malfunction, or simply bad luck, having a communication plan during this stressful time is crucial for the integrity of your business.
Read MoreTopics: public relations
