Marketers often view PR and content marketing as two separate entities. Too often, it comes down to choosing between the control of 'owned media' and the credibility of ‘earned media,' but it doesn’t have to be all or none.
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Marketers often view PR and content marketing as two separate entities. Too often, it comes down to choosing between the control of 'owned media' and the credibility of ‘earned media,' but it doesn’t have to be all or none.
Read MoreTopics: content marketing, public relations, PR
