When marketing to baby boomers, you need to consider their numbers – there are over 76 million people who fall into this unique demographic.
Read More
When marketing to baby boomers, you need to consider their numbers – there are over 76 million people who fall into this unique demographic.
Read MoreTopics: integrated marketing, senior living, marketing strategy, digital marketing tactics
As the national demographics continue to shift toward an ever-larger senior population, senior living marketers find themselves in a strange conundrum.
Read MoreTopics: Ideas@Werk, integrated marketing, senior living, marketing strategy, digital marketing tactics, direct mail
Thanks to its key role in our everyday politics, culture and communication, social media is a consumer relationship opportunity you can’t afford to ignore.
Read MoreTopics: social media, integrated marketing, traditional marketing
Today’s tech-savvy generation of older adults requires new services, tools, and communication styles. For organizations in the senior market, understanding the relationships seniors have to technology, their usage patterns and their challenges, will be essential for a successful marketing strategy in 2017.
Read MoreTopics: digital marketing, integrated marketing, senior living, marketing strategy, technology
It’s that time of year again. That time when we reflect on all our relationships and encapsulate them with pounds of wrapping paper and fruit cake. It’s in this spirit that we’re taking a moment to contemplate our most cherished of relationships: that of brand and consumer.
Read MoreTopics: branding, marketing, UX, digital, lead generation, integrated marketing
