Regarding direct mail, the phrase "variable data" gets thrown out quite a bit. But what does it mean?
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Regarding direct mail, the phrase "variable data" gets thrown out quite a bit. But what does it mean?
Read MoreTopics: integrated marketing, senior living, printing
As messaging technologies continue to grow and evolve, one thing has become crystal clear to marketers: customers expect engagement to happen how & when they want it.
Read MoreTopics: integrated marketing, inbound marketing, Chat bots
Topics: integrated marketing, Case Study, Imagewërks Marketing,
When marketing to baby boomers, you need to consider their numbers – there are over 76 million people who fall into this unique demographic.
Read MoreTopics: integrated marketing, senior living, marketing strategy, digital marketing tactics
As the national demographics continue to shift toward an ever-larger senior population, senior living marketers find themselves in a strange conundrum.
Read MoreTopics: Ideas@Werk, integrated marketing, senior living, marketing strategy, digital marketing tactics, direct mail
