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How Integrated Marketing Can Help You Sell Out Your Next Event

 

Planning an event can be stressful—there are a million and one variables to consider.

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How to Attract Boomers: Shifting How to Sell

 When marketing to baby boomers, you need to consider their numbers – there are over 76 million people who fall into this unique demographic.

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Topics: integrated marketing, senior living, marketing strategy, digital marketing tactics

Senior Living Special: How to Boost Occupancy with Integrated Marketing

 

As the national demographics continue to shift toward an ever-larger senior population, senior living marketers find themselves in a strange conundrum.

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Topics: Ideas@Werk, integrated marketing, senior living, marketing strategy, digital marketing tactics, direct mail

7 Steps to a Successful, Integrated Social Marketing Strategy

 

Thanks to its key role in our everyday politics, culture and communication, social media is a consumer relationship opportunity you can’t afford to ignore.

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Topics: social media, integrated marketing, traditional marketing

Senior Technology Trends for 2017

Today’s tech-savvy generation of older adults requires new services, tools, and communication styles. For organizations in the senior market, understanding the relationships seniors have to technology, their usage patterns and their challenges, will be  essential for a successful marketing strategy in 2017.

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Topics: digital marketing, integrated marketing, senior living, marketing strategy, technology

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