With 88% of B2B marketers utilizing some form of content marketing, it’s time for those other 12% to realize this is no passing fad.
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With 88% of B2B marketers utilizing some form of content marketing, it’s time for those other 12% to realize this is no passing fad.
Read MoreTopics: lead generation, content strategy, Content marketing
There’s been a lot of hay made lately about how click-through rates for the top spot on Google search results has dropped.
Read MoreTopics: content strategy, ecommerce, SEO
What exactly, is fake news and can it impact your digital marketing? (The answer is yes.)
Fake news is not satire, like The Onion, and it’s not solely politically-focused, although the term “fake news” came to light during the 2016 U.S. presidential election. It’s an issue of questionable online content—and shady publishers—spreading rumors or false information intended to be believed and shared, with the goal of attracting people.
Read MoreTopics: digital marketing, content strategy, brand voice
With the rise of inbound marketing, content has become one of the most essential ingredients of digital marketing success. The prettiest website in the world won’t help your bottom line if the content isn’t up to par. Read on to learn how to use content to attract visitors, boost search engine success, and convert leads into customers.
Topics: content strategy, Content marketing, 21 Website Must-Haves, engagement
In the age of click-and-scroll, it’s easy to assume the hallmarks of persuasive communication have fundamentally changed. Regardless of the medium, brand marketing still comes down to identifying and satisfying your audience’s need. So how do you create the right content for the right audience—and still satisfy your SEO needs?
Read MoreTopics: content strategy, SEO, Content marketing
