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Customer Service 101 For Retail


There is nothing worse than having to call customer service for a problem.

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Topics: customer service, consumer behavior, retail

Push vs. Pull Marketing: What's Right For You?

Today, there are so many ways digital marketers can build their audience.

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Topics: buyer personas, consumer behavior, Lifecycle Stages

How to Avoid Elder Speak


Did you know that within the next 20 years, 1 in 5 Americans will be over the age of 65?

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Topics: senior living, marketing strategy, consumer behavior

Generate More Leads and Increase Revenue with Prospect Engine


Digital Marketing offers a wealth of impressive tools to transform your business and brand.

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Topics: Ideas@Werk, digital marketing, lead generation, consumer behavior

Pressing the Right Buttons: Social Psychology in Digital Marketing

Effective marketers use rational and emotional factors every day to anticipate consumer decisions and purchasing behavior. Use these 7 psych principles to plan your next campaign like a pro. 

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Topics: digital marketing, social media, consumer behavior

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