5 Steps to Greater Brand Consistency

 

Marketing today moves at a fast pace that’s increasing every day.

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Topics: branding, digital marketing, brand strategy, brand positioning

Finding Your Brand Voice: Three Keys for Senior Living Marketers

 

Branding has always been one of the trickiest aspects of marketing.

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Topics: content marketing, branding, senior living

5 Qualities of Highly Effective Logos

 

Creating a unique and memorable logo can sometimes feel like a daunting task.

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Topics: branding, logo design, brand positioning

The 4 C's of Multi-family Marketing: Why Your Apartment Community Needs a Brand

When you’re developing a new multi-family apartment project, you’re considering a lot of things: how many units to include, square footage, which amenities to offer, and what to charge for rent. What you may not be thinking about is your community’s brand. Here are four reasons why you should.

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Topics: branding, Case Study, rebranding, property development, Developers

How to Rebrand Without Losing Your SEO Ranking, Part 2

In Part One of How to Rebrand Without Losing Your SEO Ranking, we discussed the difference between a rebrand and a refresh, the risks and rewards that come with rebranding your company, and the first four steps of executing a digital rebrand without endangering your hard-won SEO ranking.

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Topics: branding, brand strategy, SEO, rebranding