Finding and securing the right talent for your community can be challenging, but having a solid brand identity can help you attract the sort of employees you want.
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Finding and securing the right talent for your community can be challenging, but having a solid brand identity can help you attract the sort of employees you want.
Read MoreTopics: senior living, brand strategy, brand positioning, brand storytelling, brand voice
Topics: brand strategy, rebranding, brand voice,
Topics: brand strategy, rebranding, brand voice
Much has been theorized about the so-called “psychology of color in marketing,” or how colors evoke certain emotions that can be used to influence customers.
Read MoreTopics: logo design, brand strategy, brand voice,
What exactly, is fake news and can it impact your digital marketing? (The answer is yes.)
Fake news is not satire, like The Onion, and it’s not solely politically-focused, although the term “fake news” came to light during the 2016 U.S. presidential election. It’s an issue of questionable online content—and shady publishers—spreading rumors or false information intended to be believed and shared, with the goal of attracting people.
Read MoreTopics: digital marketing, content strategy, brand voice
