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How a Solid Brand Identity Leads to New Hires

 

Finding and securing the right talent for your community can be challenging, but having a solid brand identity can help you attract the sort of employees you want. 

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Topics: senior living, brand strategy, brand positioning, brand storytelling, brand voice

4 Logo Design Trends to Come in 2019

Have you noticed brighter colors and simple designs surrounding you lately?

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Top 5 Benefits of Rebranding

 

Have you been struggling lately deciding whether or not to rebrand your business?

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Topics: brand strategy, rebranding, brand voice

The Psychology of Color in Today’s Brand Marketing

Much has been theorized about the so-called “psychology of color in marketing,” or how colors evoke certain emotions that can be used to influence customers. 

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Digital Marketing in the Era of Fake News

What exactly, is fake news and can it impact your digital marketing? (The answer is yes.)

 

Fake news is not satire, like The Onion, and it’s not solely politically-focused, although the term “fake news” came to light during the 2016 U.S. presidential election. It’s an issue of questionable online content—and shady publishers—spreading rumors or false information intended to be believed and shared, with the goal of attracting people.

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Topics: digital marketing, content strategy, brand voice

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