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The Importance of Color in Marketing


When designing your print collateral — how do you effectively use text and colors to attract your audience?

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Topics: color, brand strategy, Content marketing

5 Questions to Ask Yourself When Considering a Brand Refresh


Have you been struggling lately deciding whether or not to rebrand your business?

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Topics: brand strategy, rebranding, brand voice

How a Solid Brand Identity Leads to New Hires


Finding and securing the right talent for your community can be challenging, but having a solid brand identity can help you attract the sort of employees you want. 

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Topics: senior living, brand strategy, brand positioning, brand storytelling, brand voice

4 Logo Design Trends to Come in 2019

Have you noticed brighter colors and simple designs surrounding you lately?

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4 Key Senior Living Trends for 2019


Studies predict that by 2030, retiring boomers will create a 75% increase in need for senior care services.

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Topics: senior living, brand strategy, marketing strategy

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