What's the Difference Between a Rebrand and a Refresh?

 

It's not uncommon for brands to update their logos, typography, and imagery.

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Topics: brand strategy, brand positioning, real estate

The Importance of Color in Marketing

 

When designing your print collateral — how do you effectively use text and colors to attract your audience?

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Topics: color, brand strategy, Content marketing

5 Questions to Ask Yourself When Considering a Brand Refresh

 

Have you been struggling lately deciding whether or not to rebrand your business?

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Topics: brand strategy, rebranding, brand voice

How a Solid Brand Identity Leads to New Hires

 

Finding and securing the right talent for your community can be challenging, but having a solid brand identity can help you attract the sort of employees you want. 

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Topics: senior living, brand strategy, brand positioning, brand storytelling, brand voice