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How a Solid Brand Identity Leads to New Hires

 

Finding and securing the right talent for your community can be challenging, but having a solid brand identity can help you attract the sort of employees you want. 

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Topics: senior living, brand strategy, brand positioning, brand storytelling, brand voice

Storytelling and the Art of Content Marketing

Since people began walking upright, stories have defined us.

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Storyscaping 101: How to make customers the heroes of your brand story

 

Storytelling is a part of our human nature.

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Topics: brand strategy, marketing strategy, brand storytelling, storyscaping

How to Use Visual Storytelling to Boost Your Content Marketing

Consider the following: 93% of Facebook's most engaging posts include images; video posts are shared 12 times more often than other posts; and video will account for 80% of ALL Internet traffic by 2019. With numbers like that, if you’re not including visuals in your online content, you’re missing opportunities to engage. Here are 5 tips to create visual content that cuts through the clutter.

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Topics: digital marketing, brand storytelling

Five Visual Storytelling Tips to Supercharge Your Marketing

Thanks to the domination of social media, visual storytelling has become a powerful tool in content marketing. But you can’t just slap together a few stock photos and call it a day. Your visual content should be just as intentional and well-crafted as the copy you put before your audience.

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