What's the Difference Between a Rebrand and a Refresh?

 

It's not uncommon for brands to update their logos, typography, and imagery.

Read More

Topics: brand strategy, brand positioning, real estate

How a Solid Brand Identity Leads to New Hires

 

Finding and securing the right talent for your community can be challenging, but having a solid brand identity can help you attract the sort of employees you want. 

Read More

Topics: senior living, brand strategy, brand positioning, brand storytelling, brand voice

5 Steps to Greater Brand Consistency

 

Marketing today moves at a fast pace that’s increasing every day.

Read More

Topics: branding, digital marketing, brand strategy, brand positioning

5 Qualities of Highly Effective Logos

 

Creating a unique and memorable logo can sometimes feel like a daunting task.

Read More

Topics: branding, logo design, brand positioning

Authenticity and The Future of Branding

 

Once upon a time, a brand was an identity. Product brands could focus on one promise—and work solely to deliver on it.

 

Read More

Topics: brand strategy, brand positioning, brand promise