If there’s one thing you can say about 2016, it’s that it will be a year for the history books. The XXXI Olympics. Zika. Brexit. Terror attacks. Losses of beloved cultural icons. The US election. It’s been a wild ride. No, scratch that. Let’s call it for what it was: a sh*tstorm.
Read MoreTopics: marketing, social media, 2016, technology
Rebranding can be essential for a company to stay competitive in an evolving marketplace, but it's not without its dangers. Get it right, and you can extend your audience and reinvigorate the interest of longtime customers. Get it wrong, and you might alienate even your most loyal customers.
Read MoreTopics: branding, logo design, 2016
