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Spend Less Get More

Spend Less, Get More: Why Independent Grocers Should be Using Digital Marketing

Posted by Lindsay Valenty on April 22, 2019 at 1:00 PM

The days of clipping coupons and jotting down paper lists are disappearing.

Instantaneous, always-at-your-fingertips consumer experience is no longer a luxury—it's the expectation. That means independent grocers need to start embracing digital marketing tactics to reach customers at home, in-store, and on the go.

There's no time to waste—Big Box grocery retailers have already embraced the change. 25% of all Big Box marketing spend is now devoted to digital channels. That percentage is increasing every year, as more retailers reallocate budgets away from traditional print circulars, TV and radio.

Best-in-Class Digital Marketing on a Budget

Let’s face it: Being a grocer has never been more demanding. Tight margins. Aggressive competition. Distracted shoppers. With these challenges, success means making the most of every potential shopper. Most independent grocers are still spending 60-70% on what they consider the "tried-and-true" weekly print circulars. While 70% of retailers say a robust omni-channel strategy is critical to their business, only 19% are employing data across multiple channels in a consistent manner.

This mindset may come down to a simple misconception: many independent grocers feel they can't compete by implementing the same digital marketing as Amazon or the Big Box stores because of budget and resource constraints. However, what if we told you there was a way to drive incremental sales using the same digital marketing tactics—and do it using just 5-10% of your marketing budget?

Enter eCorner Market. eCorner Market allows you to maximize your brand, stay ahead of the competition, and drive incremental sales by reaching the right shopper at the right time.

How It Works

The innovative eCorner Market platform uses three principal tactics to help independent grocers reclaim market share:

Re-Messaging. First, using re-messaging ads, you’ll increase revenue from your premium shoppers by sending ads while they visit other websites. Using a custom message that highlights your store’s critical differentiators along with a redemption offer, you can drive these revenue-generating shoppers back into your store.

 

Look-alike Modeling. Next, you will acquire new shoppers by using a technique called look-alike modeling. Look-alike modeling allows you to track your current shopper’s domain navigation—along with search and contextual behaviors—to create a similar group of shoppers with the same practices. Look-alike modeling allows you to target potential shoppers and increase ad spend ROI.

Geofencing. Finally, you can grab back market share by attracting new or secondary shoppers to your store using geofencing. Geofencing allows you to target the shoppers at your competitor’s store, send them an ad about your store’s unique offer, products or services, and entice them into your store.

Altogether, eCorner Market includes the tactics independent grocers need to meet today’s biggest challenges. You’ll stay in front of premium shoppers with re-messaging, acquire new ones just like them with look-alike modeling, and win shoppers back from Big Box retailers with geofencing—all at a price that’s right for you.

Ready to see how digital marketing can help you corner your market?

eCorner Market - Why do I need digital marketing?

Topics: digital marketing, lead generation, Grocery,

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