We are a society who has become reliant on our phones. All day, we’re clicking and swiping and scrolling. We set the alarm, read emails, check social media, do banking, trade stocks, log our fitness activity, look for deals, find the fastest route, make grocery lists, pin recipes and take photos on our phones.
If you are not designing a mobile-friendly site different than the site map used to build your website, you are not taking full advantage of the possibilities mobile marketing and advertising offer. In order to optimize your online presence for mobile, we recommend you keep the following in mind:
When designing for mobile, make it welcoming. Keep it simple. Keep it fast. Approximately 40 percent of online users will wait no more than 3 seconds for your page to load before ditching the site. Streamline your navigation and layout. Chunk out forms step by step, prioritize one primary action per screen (design each screen for ONE thing and ONE THING ONLY), put text under buttons to make everything as clear as possible. The goal is to make your mobile site user-friendly while minimizing cognitive load. Cut out the clutter.
Aim for functionality. Reduce the amount of text in entry fields—use checkable boxes instead. Mobile users want to achieve their goal quickly, with minimal fuss.
Utilize white space to draw attention to important content. Anything you can do to make a site easy to navigate is time well spent when designing for mobile. We live in an oversaturated world of content—incorporate some white space. Without a doubt, simplifying is the name of the mobile game.
Link phone numbers and addresses. When phone numbers and addresses are easily clickable, it can make a big difference when it comes to conversion rates AND providing a positive customer experience. Simplicity is key!
Take advantage of mobile optimization tools. While developing your site, check out Search Console or Google to test mobile usability, including flash usage (avoid Flash or Java – a portion of your audience may not have access to your content without it), fixed width pages, font size, and touch elements that are too close.
It is no big surprise that mobile is the future of the web. Make sure you are prepared to evolve with the times.