Google has refocused its mobile stance and given websites an ultimatum: change your responsiveness towards mobile viewers or suffer the search ranking consequences! Are you ready to respond?
Oh no they didn’t!
Oh yes, yes they did.
On April 21, 2015, Google altered its search engine algorithms to benefit mobile-friendly websites (when users are searching via mobile devices) by lowering the rank for websites that do not meet new mobile-compliant standards.
To reiterate, the new change will not affect your website’s search engine performance when users are utilizing a desktop or tablet. Having said this, the fact that Google recognizes the need to enhance the mobile user experience, should speak volumes to anyone with a vested interest website performance.
Mobile compatibility and functionality, once a pleasant idea, is now a very somber reality. And it will only get more consequential as users find their daily lives further intertwined with mobile technology. The motivation behind Google’s tweak is clear—as of January 2015, 80 percent of Internet users owned a smartphone, 48 percent of research done on mobile begins with search engines, and 88 percent of all web searches occur via Google.
Google is listening and reacting to relationship trends.
Google is acknowledging marketing demands and giving the people what they want. By improving the quality of the mobile users’ search results, Google has ensured that they are lot less likely to find themselves manually zooming and/or scrolling horizontally just to find the content they want.
If its listening, why aren’t you?
Whether your current mobile-friendliness relationship status is “Single,” “Not specified” or “It’s complicated”, the best time to make a change is now. To better your website’s mobile search results, we recommend that you first analyze text size, amount of space between links, and whether or not your site fits across a mobile screen by utilizing Google’s free Mobile-Friendly Test found here https://www.google.com/webmasters/tools/mobile-friendly/.
Then, dedicate the time and energy needed to update your mobile site.