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IWM_Market Remotely

How to Market Remotely

Posted by Lindsay Valenty on April 1, 2020 at 1:00 PM

 

Now more than ever, marketers and sales professionals alike are finding new and creative ways to meet with clients remotely.

 

Although this may seem like a daunting challenge, there is already a myriad of ways that you can reach your target audience with existing tools and technology. Let's go over how.

 

Virtual Tours

A variety of Realtors and property managers are already using this method to showcase apartments, condos, houses, and leasing options. Some companies also offer 360º video or even VR tours. You'll find several videos and websites that can show you how to accomplish this, even with a small budget.

 

Pro Tip: Create a pop-up to display after the video ends, prompting your clients to book a time to speak with a sales professional.

 

Comprehensive Photo Galleries

Having an extensive collection of photos is critical in today's real estate market. Your website should include an array of photos that show staged accommodations for each different layout your building/community has available. Being able to envision yourself in the space is a better selling feature than just viewing a floor plan.

 

Online Applications

Integrating an application form into your website is quickly becoming the standard for many property management companies. 

 

You should offer an intuitive and easy-to-use form on your website, but also include a PDF version that could be downloaded, filled out digitally, and emailed/printed and returned.

 

By offering this service on your site, you'll be able to streamline the process for your potential leaser and yourself.

 

Digital Advertising

Using platforms like Facebook or Instagram, you can broaden your audience reach with digital ads or boosted content.

 

Video formats, such as previews of the staged units you have available, are a great way to generate interest.

 

Email Marketing

The tried and true method of email marketing is one of the easiest and smartest ways you can reach your audience.

 

Utilizing segmented lists in your email program—be that MailChimp or others—will allow you to send targeted communications to new clients (such as ones from records you've acquired) and existing interested parties who have subscribed to your notifications.

 

Direct Mail

Direct mail continues to be one of the most effective marketing tactics you can use—for attracting new clients as well as keeping existing ones.

 

If you pull data from your CRM software, you should be able to pull segmented lists so you can send the right message to the right people.

 

Make sure you set up your direct mail campaigns in a way that conveys your message and what you'd like your customer to do: check your website, book a digital meeting, or fill out a leasing application.

 

Looking for more ideas on how you can effectively reach out to your customers and market your properties? Sign up for a FREE Digital Marketing Assessment with one of our trained professionals to learn how we can help you reach your lease-up goals.

 

Imagewerks digital marketing assessment sign up link

 

Topics: digital marketing, senior living, direct mail, property development, email marketing

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