Finding and securing the right talent for your community can be challenging, but having a solid brand identity can help you attract the sort of employees you want.
Before we go any further, what is a brand identity? Your brand identity communicates what you do, how you do it, and establishes trust and credibility with your prospects and existing employees.
Why is this important? The world of job search is changing, and job seekers have a variety of tools at their fingertips that they didn’t have in the past. 9 out of 10 professionals research a company online before considering their job offers. So, what can you do to set yourself apart?
7 in 10 professionals want to work for a company that has career growth prospects, encourages new ideas, and provides training opportunities. Are you a company that promotes continued education, whether that’s through webinars or conferences? Then let people know!
Showcasing on your website or in your social media marketing employees recapping what they’ve learned on a blog post, or sharing a picture on social of them attending a tradeshow are some great ways to accomplish this.
23% of professionals want to work for a company with a mission, vision, and values they're passionate about. A great way to convey what your community stands for is to tell your story: whether that’s as a stand-alone “About” page on your website, a blog post, or a series of social media posts, engage your audience and potential hires by telling them why they should consider YOU for their next career move.
Being active online and setting yourself up as a thought leader through blog posts and engaging content is a great way to market yourself to job seekers. 84% of professionals say the reputation of a company as an employer is important to them, so what is your website saying about you? Are you widening your professional footprint with new content regularly, or do you only update when you need to?
Knowing your brand voice and how to best showcase who you are is a great way to not only gain customers but to attract the type of talent you want to have in your company.
Download our FREE Brand Voice Workbook to learn how you can leverage your story online.