Trademark is a rental property located at the University of Minnesota campus in Dinkytown. This building offers furnished studio apartments that are ideal for students attending school at the U of M.
Imagewërks has helped this project from the ground up: developing the branding and marketing the new building to potential residents.
We've been creating excitement by placing search ad campaigns and Facebook ads to targeted demographics.
We've compared their current ad performance against the industry standard for real estate digital marketing.
According to data compiled by Wordstream, the average CTR for display ads on Facebook for the real estate industry are around 1.6%, give or take half a percent. In the current ad campaign that we're running for Trademark, their CTR is 2.46% — well above the industry average.
Conversely, conversion rates from search ads average 2.5% for real estate, and Trademark's current campaigns are seeing a conversion rate of 10.7%, which is phenomenal.