With the rise of inbound marketing, content has become one of the most essential ingredients of digital marketing success. The prettiest website in the world won’t help your bottom line if the content isn’t up to par. Read on to learn how to use content to attract visitors, boost search engine success, and convert leads into customers.
Topics: content strategy, Content marketing, 21 Website Must-Haves, engagement
When a new visitor lands on your homepage, it’s not time to celebrate just yet. The next step is to keep them there. Don’t let your site get the electronic ding dong ditch. Use these five tips to lower your bounce rate, and keep your website sticky.
Read MoreTopics: Web Design, website design, website performance, organic search, 21 Website Must-Haves
Email newsletters are a dime a dozen these days. And for good reason – they can be an excellent way to engage your audience. But only if you get people to open them. Follow these 6 steps to inbox ROI.
Topics: Content marketing, email marketing
Your website can be the strongest lead generation tool in your arsenal, but only if it’s optimized for discovery. Use these five tips to build your organic reach and keep new users coming your way.
Read MoreTopics: Web Design, website design, SEO, website performance, organic search, 21 Website Must-Haves
This spring, Imagewerks welcomed two new faces to the team: Jen Simmet, our new Marketing Specialist, keeps the wheels spinning on our in-house marketing efforts. Digital Project Manager Jessie Conley comes on board to help manage our ever-growing digital workload.
Read MoreTopics: digital marketing, Digital marketing team, Imagewërks Marketing
