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Marketers frequently hear the word “relevant” when discussing their brand’s staying power. How do you stay relevant in an always-changing market?

Don’t miss opportunities to reach prospective consumers and connect with your audience—make the most of online marketing strategies.

What exactly, is fake news and can it impact your digital marketing? (The answer is yes.) Fake news is not satire, like The Onion, and it’s not solely politically-focused, although the term “fake news” came to light during the 2016 U.S. presidential election. It’s an issue of questionable online content—and shady publishers—spreading rumors or false information intended to be believed and shared, with the goal of attracting people.

With its varied opportunities for building brand awareness and fostering customer engagement, social media has more than earned its place in the digital marketing mix over the past decade.

As the national demographics continue to shift toward an ever larger senior population, senior living marketers find themselves in a strange conundrum.

We are a society who has become reliant on our phones. All day, we’re clicking and swiping and scrolling. We set the alarm, read emails, check social media, do banking, trade stocks, log our fitness activity, look for deals, find the fastest route, make grocery lists, pin recipes and take photos on our phones.

With search engine algorithms evolving faster than marketing can keep up, a lot of social marketing teams are getting hit with a familiar question: does social media actually improve our search rankings?

People expect products and services and they expect them now. (Blame Amazon, the Internet, Skype.) It has to be fast (be fast or be last), it has to be easy to use, it has to be uniquely priced. But—more than anything—marketers need to find ways to stand out in an overly saturated market through creating a personalized customer/user experience. How?

Today, more marketers than ever are turning to inbound marketing to move their brands forward. And why not? Just look at how consumer behavior has changed in the last ten years alone.

When it comes to the role of social media in the sales world, there are two ways you can approach it: use it or lose it. It really is that crucial. If you don’t take advantage of the data available on Facebook, Twitter, Instagram, Pinterest, Google+, and LinkedIn, your competition will. More than 70 percent of people use social media to research when considering a purchase. How can you use it to your advantage?

Baby boomers are redefining how senior communities are designed and healthcare is administered. Technology adoption is just one way that baby boomers differ from their parents’ generation, but it’s a big one.