3 Keys to Effective Data-Driven Lead Generation
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-Even those of us on the creative side of marketing understand that today, data is king.
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-Even those of us on the creative side of marketing understand that today, data is king.
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-It’s true. In the social media world, if you snooze, you lose.
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-We’ve all felt the pain. You run a digital ad campaign, your click-through-rate is high but your bounce rate is even higher.
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-Much has been theorized about the so-called “psychology of color in marketing,” or how colors evoke certain emotions that can be used to influence customers.
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-Since people began walking upright, stories have defined us.
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-The average adult spent 5.9 hours a day with digital media in 2017, so it’s no surprise that digital advertising topped $209 billion worldwide for the same year (more than traditional TV).
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-With 88% of B2B marketers utilizing some form of content marketing, it’s time for those other 12% to realize this is no passing fad.
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-Improving your SEO strategy will help rank your business high in internet searches.
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-Marketing trends continue to favor videos over images.
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-Not that long ago the marketing world was focused on capturing audiences on their desktop computers; today it has become a mobile-first world.
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-Storytelling is a part of our human nature.
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-In order to get website visitors into your sales funnel, you want low website bounce rates.
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-On May 25, 2018, the EU will pass the strictest set of data privacy regulations on the books—the General Data Protection Regulation, or GDPR.
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-In order to maintain a healthy customer base, every business—regardless of what type of industry—needs to generate good leads.
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-In January, Facebook announced it was making changes to its news feed algorithm in an attempt to make time on the platform more meaningful—and perhaps more psychologically healthy.