Blog

Even those of us on the creative side of marketing understand that today, data is king.

It’s true. In the social media world, if you snooze, you lose.

We’ve all felt the pain. You run a digital ad campaign, your click-through-rate is high but your bounce rate is even higher.

Much has been theorized about the so-called “psychology of color in marketing,” or how colors evoke certain emotions that can be used to influence customers.

Since people began walking upright, stories have defined us.

The average adult spent 5.9 hours a day with digital media in 2017, so it’s no surprise that digital advertising topped $209 billion worldwide for the same year (more than traditional TV).

With 88% of B2B marketers utilizing some form of content marketing, it’s time for those other 12% to realize this is no passing fad.

Improving your SEO strategy will help rank your business high in internet searches.

Marketing trends continue to favor videos over images.

Not that long ago the marketing world was focused on capturing audiences on their desktop computers; today it has become a mobile-first world.

Storytelling is a part of our human nature.

In order to get website visitors into your sales funnel, you want low website bounce rates.

On May 25, 2018, the EU will pass the strictest set of data privacy regulations on the books—the General Data Protection Regulation, or GDPR.

In order to maintain a healthy customer base, every business—regardless of what type of industry—needs to generate good leads.

In January, Facebook announced it was making changes to its news feed algorithm in an attempt to make time on the platform more meaningful—and perhaps more psychologically healthy.