Modern growth marketing requires companies to adopt a multi-channel marketing approach.
Even in the era of digital marketing, a Marketing Sherpa study found that 76% of customers trust traditional offline advertising channels.
That is why building trust with direct mail marketing is still a reliable strategy. However, you can further complement your direct mail campaigns using digital marketing channels like social media.
It may seem like social media marketing and direct mail have different objectives—however, both channels aren’t mutually exclusive and can help improve results together.
Social media is more powerful than you think. Download a copy of our Social Media Toolkit to make sure you're utilizing the best that social media has to offer so your brand stands out.