Your website is your strongest online sales tool. But just having a website is not enough. Missed opportunities to connect with and convert customers online represent real dollars lost to your bottom line. That’s why it’s crucial your site contains all the elements to capitalize on traffic, capture leads, and convert customers.
We’ll introduce you to 21 elements that shape these functions, and outline how they work together to create effective digital marketing strategy.
A few examples of what you’ll learn from this e-book: