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5 Benefits of White Space in UX Design

For content creators—no matter what medium they work in—few things are as unsettling as the sight of a blank page.

 

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Topics: UX, User experience design,, Web Design

Understanding User Experience with Empathy

Decoding the consumer mindset is a continuous challenge for marketers. To crack this code, we need to attack it from the other end. Empathic design is a process to do just that. Here’s a five step model to get you started.

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Topics: UX, digital research, Web Design, user esperience

The Psychology of UX Design

User experience design means creating mutually beneficial interactions between user and brand. You can create a beautiful product, but if it fails to drive results, you have not created a quality UX. So what are the defining traits of quality web UX?

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Topics: UX, marketing strategy, Web Design, user esperience

12 Days of UX-Mas

It’s that time of year again. That time when we reflect on all our relationships and encapsulate them with pounds of wrapping paper and fruit cake. It’s in this spirit that we’re taking a moment to contemplate our most cherished of relationships: that of brand and consumer.

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Topics: branding, marketing, UX, digital, lead generation, integrated marketing

Invisible Design and the Hospitality of User Experience

Nobody likes being sold. We all have needs to satisfy, but we want it on our own terms. Anything less feels manipulative, or insincere at best. The best user experiences anticipate our needs, provide a clear path for getting them met, then get out of the way.

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Topics: customer service, marketing, UX, hospitality

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