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Understanding User Experience with Empathy

Decoding the consumer mindset is a continuous challenge for marketers. To crack this code, we need to attack it from the other end. Empathic design is a process to do just that. Here’s a five step model to get you started.

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Topics: UX, digital research, Web Design, user esperience

The Psychology of UX Design

User experience design means creating mutually beneficial interactions between user and brand. You can create a beautiful product, but if it fails to drive results, you have not created a quality UX. So what are the defining traits of quality web UX?

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Topics: UX, marketing strategy, Web Design, user esperience

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