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Senior Technology Trends for 2017

Today’s tech-savvy generation of older adults requires new services, tools, and communication styles. For organizations in the senior market, understanding the relationships seniors have to technology, their usage patterns and their challenges, will be  essential for a successful marketing strategy in 2017.

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Topics: digital marketing, integrated marketing, senior living, marketing strategy, technology

Top Social Marketing Topics of 2016

If there’s one thing you can say about 2016, it’s that it will be a year for the history books. The XXXI Olympics. Zika. Brexit. Terror attacks. Losses of beloved cultural icons. The US election. It’s been a wild ride. No, scratch that. Let’s call it for what it was: a sh*tstorm.

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Topics: marketing, social media, 2016, technology

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