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3 Pinterest E-Commerce Tools to Boost Your Business

With 93% of users using Pinterest to plan purchases, it was time to tap into the platform's full e-commerce potential. They followed through by adding three critical features for online retailers. Learn how to take advangage of “Shopping with Pinterest.”

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Topics: social media, social media marketing, social media strategy, pinterest, ecommerce

Your Tenants Are On Facebook: Are You Taking Advantage?

As a property management professional, your success is measured by your occupancy rate. With over 90% of renters starting their property search online, it’s critical to connect with prospective residents and build community to engage with your existing residents – online and offline. No pressure, right?

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Topics: social media, social media marketing, social media strategy, digital marketing, property development

7 Steps to Online Reputation Management in Senior Living

As older adults and their families spring to the internet to assess their senior living options, your online reputation can either help or hurt your opportunity to earn their business. Follow these steps to make the best impression you can.

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Topics: senior living, social media marketing, social media, content strategy

The Social Network Navigator [infographic]

Not all social platforms are created equal. Each have their strengths, but you want the best investment for your brand. It’s tempting to jump on the next big thing, but it may not be a fit for your audience, or your objectives. Test the waters, then focus your efforts where you see the best results.

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Topics: social, social media, social media marketing

A Minute to Market: 4 Video Marketing Lessons We Can Learn from the Makers of Tasty

How-to videos are nothing new but relevant, snack-sized, DIY videos that manage to secure 52 million likes and over 2.2 billion views are a special kind of marketing magic. The story behind Tasty’s success is an excellent how-to in and of itself: a guide to dominating a niche audience in a mixed media world.

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Topics: social media, content marketing, digital marketing

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