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7 Steps to Online Reputation Management in Senior Living

As older adults and their families spring to the internet to assess their senior living options, your online reputation can either help or hurt your opportunity to earn their business. Follow these steps to make the best impression you can.

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Topics: social media, senior living, content strategy, social media marketing

Strike a Balance: Integrating Social and Traditional Media

As social media expands into our lives at a lightning clip, consumers expect genuine, real-time dialogue with their favorite brands. This shift has pushed traditional media to evolve and adapt to the fast-moving advertising climate, leaving many marketers wondering if it still has a place in our 140-characters-or-less culture.

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Topics: social media, integrated marketing, traditional marketing

The Social Network Navigator [infographic]

Not all social platforms are created equal. Each have their strengths, but you want the best investment for your brand. It’s tempting to jump on the next big thing, but it may not be a fit for your audience, or your objectives. Test the waters, then focus your efforts where you see the best results.

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Topics: social media, social, social media marketing

A Minute to Market: 4 Video Marketing Lessons We Can Learn from the Makers of Tasty

How-to videos are nothing new but relevant, snack-sized, DIY videos that manage to secure 52 million likes and over 2.2 billion views are a special kind of marketing magic. The story behind Tasty’s success is an excellent how-to in and of itself: a guide to dominating a niche audience in a mixed media world.

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Topics: content marketing, digital marketing, social media

Top Social Marketing Topics of 2016

If there’s one thing you can say about 2016, it’s that it will be a year for the history books. The XXXI Olympics. Zika. Brexit. Terror attacks. Losses of beloved cultural icons. The US election. It’s been a wild ride. No, scratch that. Let’s call it for what it was: a sh*tstorm.

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Topics: marketing, social media, 2016, technology

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