As social media expands into our lives at a lightning clip, consumers expect genuine, real-time dialogue with their favorite brands. This shift has pushed traditional media to evolve and adapt to the fast-moving advertising climate, leaving many marketers wondering if it still has a place in our 140-characters-or-less culture.Read More
Not all social platforms are created equal. Each have their strengths, but you want the best investment for your brand. It’s tempting to jump on the next big thing, but it may not be a fit for your audience, or your objectives. Test the waters, then focus your efforts where you see the best results.