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Implementing Social Data in Your Sales Strategy

When it comes to the role of social media in the sales world, there are two ways you can approach it: use it or lose it. It really is that crucial. If you don’t take advantage of the data available on Facebook, Twitter, Instagram, Pinterest, Google+, and LinkedIn, your competition will. More than 70 percent of people use social media to research when considering a purchase. How can you use it to your advantage? 

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Topics: Sales strategy, social data, social media strategy, social media marketing

4 Tips for Managing Social Media Feedback

Social media has become an essential ingredient in the marketing mix. As new platforms rise and old ones evolve, it’s important to stay plugged into the ways users’ expectations and engagement patterns change with them. 

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Topics: digital marketing tactics, social media strategy, social media marketing, social media

3 Pinterest E-Commerce Tools to Boost Your Business

With 93% of users using Pinterest to plan purchases, it was time to tap into the platform's full e-commerce potential. They followed through by adding three critical features for online retailers. Learn how to take advangage of “Shopping with Pinterest.”

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Topics: social media, social media marketing, social media strategy, pinterest, ecommerce

Your Tenants Are On Facebook: Are You Taking Advantage?

As a property management professional, your success is measured by your occupancy rate. With over 90% of renters starting their property search online, it’s critical to connect with prospective residents and build community to engage with your existing residents – online and offline. No pressure, right?

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Topics: social media, social media marketing, social media strategy, digital marketing, property development

5 LinkedIn Tips for Maximum Shareability

Nearly every B2B brand has a presence on LinkedIn, but 43 of the 94 percent B2B marketers on the platform aren’t sure how to take advantage of its paid advertising options. Learn from these 5 tips from LinkedIn’s top-performing sponsored content from the last six months.

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Topics: content marketing, Paid Social, LinkedIn, social media strategy

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