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Pivoting to Video: The Dos and Don'ts for Your Marketing Mix

In the past year, more than six high-profile media companies (notably MTV News, HuffPost Live, and Fox Sports) have announced a “pivot to video,” meaning they reduce the size of their editorial teams in favor of focusing on video production. With one such announcement after another, “pivot to video” has achieved a sort of gallows humor meme status in the media and publishing community. But what does the trend of pivoting to video mean for marketers? 

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Topics: content marketing, digital marketing, social media marketing

A Beginner's Guide to Facebook for Small Business

As a small business owner, you wear a lot of hats: finance, sales, customer service, marketing and more. Some of these hats will fit you better than others, but they’re all important to the success of your business. Social media is no exception. Use this guide to build a solid Facebook foundation.

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Topics: social media, social media marketing, Facebook

3 Pinterest E-Commerce Tools to Boost Your Business

With 93% of users using Pinterest to plan purchases, it was time to tap into the platform's full e-commerce potential. They followed through by adding three critical features for online retailers. Learn how to take advangage of “Shopping with Pinterest.”

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Topics: social media, social media marketing, ecommerce, social media strategy, pinterest

Your Tenants Are On Facebook: Are You Taking Advantage?

As a property management professional, your success is measured by your occupancy rate. With over 90% of renters starting their property search online, it’s critical to connect with prospective residents and build community to engage with your existing residents – online and offline. No pressure, right?

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Topics: digital marketing, social media, social media marketing, social media strategy, property development

7 Steps to Online Reputation Management in Senior Living

As older adults and their families spring to the internet to assess their senior living options, your online reputation can either help or hurt your opportunity to earn their business. Follow these steps to make the best impression you can.

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Topics: social media, senior living, content strategy, social media marketing

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