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5 Effective Digital Marketing Strategies

Don’t miss opportunities to reach prospective consumers and connect with your audience—make the most of online marketing strategies.

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Topics: digital marketing, social media marketing, Content marketing

The 5-Minute Guide to Influencer Marketing

Influencer marketing is the action of associating your brand with individuals (influencers) who can reach a large number of people. These influencers can promote a partnership, celebrate a milestone, and expand on word of mouth.

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Topics: brand strategy, social media marketing, influencer marketing

Does Social Marketing Really Impact Search Rankings?

With search engine algorithms evolving faster than marketing can keep up, a lot of social marketing teams are getting hit with a familiar question: does social media actually improve our search rankings?

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Topics: digital marketing, social media marketing, SEO

Implementing Social Data in Your Sales Strategy

When it comes to the role of social media in the sales world, there are two ways you can approach it: use it or lose it. It really is that crucial. If you don’t take advantage of the data available on Facebook, Twitter, Instagram, Pinterest, Google+, and LinkedIn, your competition will. More than 70 percent of people use social media to research when considering a purchase. How can you use it to your advantage? 

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Topics: social media marketing, social media strategy, Sales strategy, social data

4 Tips for Managing Social Media Feedback

Social media has become an essential ingredient in the marketing mix. As new platforms rise and old ones evolve, it’s important to stay plugged into the ways users’ expectations and engagement patterns change with them. 

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Topics: social media, social media marketing, social media strategy, digital marketing tactics

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