The rules of the Facebook advertising game changed in January of this year, when the social media giant—with more than one billion users on the platform—revamped its news feed algorithm, this time pushing back against branded content while pushing posts from friends and family.
Read MoreTopics: social media marketing, Facebook ads, SEO
Don’t miss opportunities to reach prospective consumers and connect with your audience—make the most of online marketing strategies.
Topics: Content marketing, digital marketing, social media marketing
Influencer marketing is the action of associating your brand with individuals (influencers) who can reach a large number of people. These influencers can promote a partnership, celebrate a milestone, and expand on word of mouth.
Read MoreTopics: influencer marketing, social media marketing, brand strategy
With search engine algorithms evolving faster than marketing can keep up, a lot of social marketing teams are getting hit with a familiar question: does social media actually improve our search rankings?
Read MoreTopics: social media marketing, SEO, digital marketing
When it comes to the role of social media in the sales world, there are two ways you can approach it: use it or lose it. It really is that crucial. If you don’t take advantage of the data available on Facebook, Twitter, Instagram, Pinterest, Google+, and LinkedIn, your competition will. More than 70 percent of people use social media to research when considering a purchase. How can you use it to your advantage?
Read MoreTopics: Sales strategy, social data, social media strategy, social media marketing
