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3 Keys to Effective Data-Driven Lead Generation

 

Even those of us on the creative side of marketing understand that today, data is king.

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Topics: lead generation, marketing strategy, social data

How GDPR Will Impact U.S. Businesses

 

On May 25, 2018, the EU will pass the strictest set of data privacy regulations on the books—the General Data Protection Regulation, or GDPR.

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Topics: social data, secure data communication

Implementing Social Data in Your Sales Strategy

When it comes to the role of social media in the sales world, there are two ways you can approach it: use it or lose it. It really is that crucial. If you don’t take advantage of the data available on Facebook, Twitter, Instagram, Pinterest, Google+, and LinkedIn, your competition will. More than 70 percent of people use social media to research when considering a purchase. How can you use it to your advantage? 

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Topics: Sales strategy, social data, social media strategy, social media marketing

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