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Climb the Ranks: 6 Tips for SEO Success

Boosting your search performance and rocketing to page one is the holy grail of SEO strategy. While plenty of articles will have you believe a top Google ranking is as simple as unlocking the “#1 Trick to Cracking the SEO Code,” the trust is that it takes time to build the kind of search authority that drives organic traffic. The only “trick” is that slow and steady wins the race.

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Topics: digital marketing, marketing strategy, SEO

How to Rebrand Without Losing Your SEO Ranking, Part 2

In Part One of How to Rebrand Without Losing Your SEO Ranking, we discussed the difference between a rebrand and a refresh, the risks and rewards that come with rebranding your company, and the first four steps of executing a digital rebrand without endangering your hard-won SEO ranking.

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Topics: branding, brand strategy, SEO, Rebranding

How to Rebrand Without Losing Your SEO Ranking, Part 1

Rebranding your company is an exciting process that can be a huge boost for brand awareness, customer loyalty, and business. However, rebranding can be a minefield for SEO missteps, and is the root cause of one of the most common mistakes businesses make on their website.

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Topics: branding, brand strategy, SEO, Rebranding

Looking into the Crystal Ball: 7 SEO Trends That Will Dominate 2017

Staying on top of what’s shaping the future of SEO is key to online success, and with its ability to transform at a breakneck pace, now’s the time to start prioritizing the latest best practices in SEO. 

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Topics: digital marketing, SEO, digital marketing tactics, Search marketing

9 Tips for Creating Successful Facebook Ads

As Facebook has transformed from a purely social platform to a diverse content platform, news feeds are increasingly crowded and competitive territory. But that doesn’t mean Facebook is a lost cause for marketers. Use these tips to get the most out of your Facebook advertising dollars.

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Topics: social media marketing, Facebook ads, SEO

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