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6 Senior Living Search Trends to Drive Your Marketing

For years, the senior housing industry has been preparing to handle the needs and expectations of the aging boomer population. That preparation has translated into a lot of new construction and new players in the marketplace. Just as the number of potential senior housing consumers has risen, so has competitive pressure. So how do you stand out? 

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Topics: digital marketing, senior living, digital marketing tactics, Search marketing

7 Steps to Online Reputation Management in Senior Living

As older adults and their families spring to the internet to assess their senior living options, your online reputation can either help or hurt your opportunity to earn their business. Follow these steps to make the best impression you can.

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Topics: social media, senior living, content strategy, social media marketing

How Inbound Marketing Can Shorten the Senior Living Sales Cycle

The senior housing sales cycle can be longer than most. But that doesn’t have to be an obstacle. By understanding the various stops and detours along a senior’s path to choosing a community, you can use their unique sales cycle to your advantage.

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Topics: senior living, inbound marketing, Sales strategy

Senior Technology Trends for 2017

Today’s tech-savvy generation of older adults requires new services, tools, and communication styles. For organizations in the senior market, understanding the relationships seniors have to technology, their usage patterns and their challenges, will be  essential for a successful marketing strategy in 2017.

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Topics: digital marketing, integrated marketing, senior living, marketing strategy, technology

Utilizing The Social Media Relationship


In a day and age where billions of people are connected to information, experiences, and videos of cats doing cat-like things, it’s important to breathe. Take a step back, and look at where search engines and social media have led us. What you’re looking at are relationships.

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Topics: branding, digital marketing, social media, senior living

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