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Inbound vs. Outbound Marketing: Tips On When to "Push" or "Pull"

Today, more marketers than ever are turning to inbound marketing to move their brands forward. And why not? Just look at how consumer behavior has changed in the last ten years alone. 

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Topics: inbound marketing, digital marketing tactics, Sales strategy

Implementing Social Data in Your Sales Strategy

When it comes to the role of social media in the sales world, there are two ways you can approach it: use it or lose it. It really is that crucial. If you don’t take advantage of the data available on Facebook, Twitter, Instagram, Pinterest, Google+, and LinkedIn, your competition will. More than 70 percent of people use social media to research when considering a purchase. How can you use it to your advantage? 

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Topics: social media marketing, social media strategy, Sales strategy, social data

How Inbound Marketing Can Shorten the Senior Living Sales Cycle

The senior housing sales cycle can be longer than most. But that doesn’t have to be an obstacle. By understanding the various stops and detours along a senior’s path to choosing a community, you can use their unique sales cycle to your advantage.

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Topics: senior living, inbound marketing, Sales strategy

The Inbound Outbox: 5 Lessons for Your Business from #INBOUND16

Get the key takeaways from the Imagewërks team on the future of digital marketing, sales and content strategy in 2017 from the Hubspot #INBOUND16 Conference.

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Topics: digital marketing, Market strategy, Hubspot, Sales strategy, #INBOUND16

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