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The 4 C's of Multi-family Marketing: Why Your Apartment Community Needs a Brand

When you’re developing a new multi-family apartment project, you’re considering a lot of things: how many units to include, square footage, which amenities to offer, and what to charge for rent. What you may not be thinking about is your community’s brand. Here are four reasons why you should.

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Topics: branding, Case Study, Rebranding, property development, Developers

Your Tenants Are On Facebook: Are You Taking Advantage?

As a property management professional, your success is measured by your occupancy rate. With over 90% of renters starting their property search online, it’s critical to connect with prospective residents and build community to engage with your existing residents – online and offline. No pressure, right?

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Topics: digital marketing, social media, social media marketing, social media strategy, property development

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